I'm Shane Breslin

I help brands and leaders create content that builds authority and credibility, so the people who need you will see you, trust you and choose you.

Shane Breslin Professional headshot

My Services

Brand Writing

Strategic editorial content for brands who want to cut through the fragmented world


Who It's For: Ambitious brands.


The Work: Done-for-you editorial strategy and original content development.


The Why: Helps growing brands find their voice and tell a story that's true, clear and compelling.


How Long: 6-12 months for best results


Thought Leadership Accelerator

Turn expertise into influence through high-value content, delivered consistently


Who It's For: Ambitious leaders.


The Work: Takes your knowledge and expertise and turns it into a compelling content production system.


The Why: Builds your credibility, establishes trust, and attracts new opportunities in your career, business and life.


How Long: 4-week intensive


Recent Work

Confident Speak Live Cohort Courses

Crafting Transformative Online Training for Corporate Leaders

Guiding the expansion of leading corporate communicatons and coaching consultancy into live intensive online cohort-based training.

Data Privacy Engineers Content Project

Taking Complex Topics, Making Compelling Stories

Researching, interviewing and writing longform content with senior software engineers for a VC-backed tech scale-up in the data privacy industry.

Real Irish Content Strategy and Development

Content-Driven Brand-Building for eCommerce Company

Brand editorial strategy and original content writing to showcase ambitious US eCommerce retailer's commitment to Irish crafts, culture and identity.

Writing Examples

An Essay on Software and the World We Live In

It’s Time to Build Beautiful. An Essay on Software and the World We Live In

Building Trust in an Age of Distrust and Distraction

Building Trust in an Age of Distrust and Distraction: Powering the Business-Trust-Brand Flywheel

How the Dynamic of Trust Has Changed in Our New Global Village

The Trust Series, Part 2: How the Dynamic of Trust Has Changed in Our New Global Village


The trust equation

The trust equation: Two essential things in every great relationship

2024 Paris Olympics

What the 2024 Paris Olympics might teach us about the world

A letter for the end of the year

On pessimism and optimism: A letter for the end of the year

Get in Touch

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