My words are my word. I offer them to you.

I'm Shane Breslin. I write.
For brands and leaders, my writing helps build recognition and trust.
I also write essays and poems for curious readers.

Shane Breslin Professional headshot

Writing for brands

1. Brand Writing

Exceptional editorial that builds trust with the right people in a scattered, distracted world


Who It's For: Ambitious brands intent on growth.


The Work: Done-for-you editorial strategy and original content development.


The Why: Helps growing brands find their voice and tell a story that's true, clear and compelling.


How Long: Minimum 6-month engagement


2. Every F***ing Word!

Revive your business messaging with a full review and rewrite of every word you've sent to the world.


Who It's For: For those who say a lot, and end up saying nothing.


The Work: Every heading. Every title. Every tagline. Every social profile. Every ad. Every word. Every f***ing word.


The Why: Gives you, your business, your marketing and your team a complete new lease of life.


How Long: 2-4 months


Writing for leaders

3. Founder-Led Content

Make your startup a founder-led brand by growing and building a powerful personal brand


Who It's For: Ambitious founders on a mission.


The Work: Takes founders' day-to-day experiences and insights. Makes a powerful mission unfold.


The Why: Enrolls customers, investors and employees to help make your vision real.


How Long: Minimum 3-month engagement


4. Thought Leadership Accelerator

Turn expertise into influence through high-value content, delivered consistently


Who It's For: Ambitious leaders with something to say.


The Work: Takes your knowledge and expertise and turns it into a compelling content production system.


The Why: Builds your credibility, establishes trust, and attracts new opportunities in your career, business and life.


How Long: 4-week intensive


Writing for readers

Essays

On software, money, masculinity, the Paris Olympics, and a hundred other things


Poetry

Poetry brings me to some other place. Given the chance, I'd like to bring you with me.


Coming soon


Writing Examples

An Essay on Software and the World We Live In

It’s Time to Build Beautiful. An Essay on Software and the World We Live In

Building Trust in an Age of Distrust and Distraction

Building Trust in an Age of Distrust and Distraction: Powering the Business-Trust-Brand Flywheel

How the Dynamic of Trust Has Changed in Our New Global Village

The Trust Series, Part 2: How the Dynamic of Trust Has Changed in Our New Global Village


The trust equation

The trust equation: Two essential things in every great relationship

2024 Paris Olympics

What the 2024 Paris Olympics might teach us about the world

A letter for the end of the year

On pessimism and optimism: A letter for the end of the year

Get in Touch

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