I'm Shane Breslin

I help you with writing that builds authority and credibility, so the people who need you will see you, trust you and choose you.

Shane Breslin Professional headshot

My words are my word. I offer them to you.

1. Brand Writing

Exceptional editorial that builds trust with the right people in a scattered, distracted world


Who It's For: Ambitious brands intent on growth.


The Work: Done-for-you editorial strategy and original content development.


The Why: Helps growing brands find their voice and tell a story that's true, clear and compelling.


How Long: Minimum 6-month engagement


2. Founder-Led Content

Make your startup a founder-led brand by growing and building a powerful personal brand


Who It's For: Ambitious founders on a mission.


The Work: Takes founders' day-to-day experiences and insights. Makes a powerful mission unfold.


The Why: Enrolls customers, investors and employees to help make your vision real.


How Long: Minimum 3-month engagement


3. Thought Leadership Accelerator

Turn expertise into influence through high-value content, delivered consistently


Who It's For: Ambitious leaders with something to say.


The Work: Takes your knowledge and expertise and turns it into a compelling content production system.


The Why: Builds your credibility, establishes trust, and attracts new opportunities in your career, business and life.


How Long: 4-week intensive


4. Every F***ing Word!

Revive your business messaging with a full review and rewrite of every word you've sent to the world.


Who It's For: For those who say a lot, and end up saying nothing.


The Work: Every heading. Every title. Every tagline. Every social profile. Every ad. Every word. Every f***ing word.


The Why: Gives you, your business, your marketing and your team a complete new lease of life.


How Long: 2-4 months


Recent Work

Confident Speak Live Cohort Courses

Crafting Transformative Online Training for Corporate Leaders

Guiding the expansion of leading corporate communicatons and coaching consultancy into live intensive online cohort-based training.

Data Privacy Engineers Content Project

Taking Complex Topics, Making Compelling Stories

Researching, interviewing and writing longform content with senior software engineers for a VC-backed tech scale-up in the data privacy industry.

Real Irish Content Strategy and Development

Content-Driven Brand-Building for eCommerce Company

Brand editorial strategy and original content writing to showcase ambitious US eCommerce retailer's commitment to Irish crafts, culture and identity.

Writing Examples

An Essay on Software and the World We Live In

It’s Time to Build Beautiful. An Essay on Software and the World We Live In

Building Trust in an Age of Distrust and Distraction

Building Trust in an Age of Distrust and Distraction: Powering the Business-Trust-Brand Flywheel

How the Dynamic of Trust Has Changed in Our New Global Village

The Trust Series, Part 2: How the Dynamic of Trust Has Changed in Our New Global Village


The trust equation

The trust equation: Two essential things in every great relationship

2024 Paris Olympics

What the 2024 Paris Olympics might teach us about the world

A letter for the end of the year

On pessimism and optimism: A letter for the end of the year

Get in Touch

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